Our Privacy Policy

Last Updated: June 23, 2026

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Welcome to Ethereal Resins ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018.

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This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website and purchase from our online store.
 

1. Data Controller

For the purpose of data protection laws, the data controller for this website is:

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• Company Name: Ethereal Resins

• Address: Ethereal Resins, 124 City Road, London, EC1V 2NX

• Email: info@etherealresins.com
   

2. Information We Collect

We collect and process the following categories of personal data:

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• Identity Data: First name and last name.

• Contact Data: Billing address, delivery address, email address, and telephone numbers.

• Financial Data: Bank account details (for bank transfers) and payment transaction histories. Note: We do not store full credit card numbers on our servers.

• Transaction Data: Details about payments to and from you, and other details of products you have purchased from us.

• Technical & Usage Data: IP address, login data, browser type, time zone setting, and how you use our website. This data is collected automatically via Wix cookies.
   

3. How and Why We Use Your Data (Legal Basis)

Under the GDPR, we only process your data if we have a valid legal basis:

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• Performance of a Contract: To process your orders, ship goods, manage your account, and handle returns.

• Legal Obligation: To maintain financial records for tax and accounting purposes.

• Legitimate Interests: To reply to customer support inquiries and optimise our store design.

• Consent: For marketing communications (which you can opt out of at any time).
   

4. How Your Data is Shared

We do not sell your personal data. We share your data only with trusted third parties necessary to run our shop:

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• Wix.com: Our website platform provider. Wix stores your data on secure servers behind a firewall.

• Payment Processors: To safely process your transactions via PayPal or Wix Payments.

• Banking Institutions: To verify and receive direct bank transfers.

• Shipping Carriers: To deliver your physical orders.
   

5. International Data Transfers

Our website is hosted on the Wix platform. Wix may store or process your data outside of the European Economic Area (EEA) and the UK. Wix complies with international data transfer frameworks to ensure your data remains protected to strict legal standards.
 

6. Cookies and Tracking

Our website uses cookies to run smoothly, remember your shopping cart, and analyze traffic. Because our site is hosted on Wix, all necessary, functional, and analytical cookies are managed directly via the Wix platform. You can manage your cookie preferences at any time using our on-screen cookie consent banner.
 

7. Data Retention

We only keep your personal data for as long as necessary to fulfill the purposes we collected it for. By UK law, we must keep basic information about our customers and transactions for tax and regulatory purposes for 6 years.
 

8. Your Legal Rights

Under data protection laws, you have the following rights regarding your data:

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• Access: Request a copy of the personal data we hold about you.

• Correction: Request that we fix inaccurate or incomplete data.

• Erasure ("Right to be Forgotten"): Request that we delete your data, subject to legal limits.

• Restriction & Objection: Object to or restrict how we process your data.

• Data Portability: Request a digital transfer of your data to another provider.
   

To exercise any of these rights, please contact us at: info@etherealresins.com.
 

9. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The "Last Updated" date at the top of this page will change accordingly.